Why Squarespace is the Ideal Choice for Mortgage Brokers
Being a mortgage broker is a rewarding and worthwhile vocation – you’re helping people get the best deals to buy their dream homes.
However, the field is a competitive one, with nearly 26,000 mortgage brokers in the US alone!
A good website can help you stand out and show prospective clients why they should work with you. But which mortgage broker website builder should you use?
Here’s why Squarespace is the right choice for your mortgage broker website.
(Work in real estate? Here are four reasons why you should get on Squarespace!)
1. It’s simple to use and update
When you’re busy trying to find the right mortgage deals for your clients, you don’t have much time to spend editing and updating your website.
The good news is that Squarespace makes it as easy as possible to ensure your mortgage broker website is up to date. Updates and security patches are automatically taken care of, meaning you don’t have to worry about viruses and cyberattacks.
Squarespace uses a block-building system, which makes editing and amending your pages quick and simple. Choose your block, add your content, and drag your blocks around your pages.
Some pages even have Fluid Engine functionality, meaning you can line up your text and images with laser precision!
You can add code to your Squarespace website too. So if you want to embed a financial calculator to help customers find the best deal, you can!
2. You can build a good-looking website with mortgage broker templates
First impressions count when it comes to a mortgage broker website. You don’t want a potential client to visit your site, get bored, and check out your nearest competitor instead.
Your website is an excellent opportunity to show off your branding, values, and personality. After all, a mortgage broker website doesn’t have to be beige and boring!
When you sign up with Squarespace you get access to over 100 professionally designed templates. Choose your favorite, amend the colors, add your content, and you’re ready to launch.
When it comes to Squarespace templates for mortgage brokers, one of our top choices is Radian. It’s modern, it’s clean, and there’s plenty of space for talking about how you helped previous clients save money.
We wrote an article about ten Squarespace templates for consultants, and any of these would work well for mortgage brokers too.
(Of course, if you want your own bespoke mortgage broker template that nobody else has, you should talk to us!)
3. Prospective clients can schedule their own appointments
Meetings, whether face-to-face, over the phone, or on Zoom, are a massive part of being a mortgage broker. You need to understand your client’s needs so you can choose the right mortgage for them.
Letting clients schedule meetings directly on your website makes things a lot easier. You don’t have to send multiple emails trying to agree on a date and time, and your web visitors can arrange a meeting on their own terms.
Squarespace makes it easy to manage appointments with Squarespace Scheduling. Share which hours you’re available, add meetings directly to your calendar of choice, and send reminder emails to clients to ensure they turn up at the right time.
4. It comes with a range of marketing tools
Buying a home isn’t something you do every day – the average American only moves homes 11 times. This means it’s vital to get prospective clients’ attention as early as possible so that when they’re ready to move house, you’re the first mortgage broker they think of.
Squarespace offers a wide selection of marketing tools to help you do this. You can send personalized and highly targeted email marketing campaigns with Squarespace Email Campaigns or an integrated solution like MailChimp.
You can also integrate your Instagram feed into your website, schedule blog articles across your social media accounts, and use popups to entice web visitors to provide their contact details.
5. You can increase the odds of ranking in the search engines
People often look for mortgage brokers by doing a quick search on Google. This means the higher you can rank on the first page of the search results, the more likely prospective clients are to check out your website.
In fact, the first three results in Google get nearly 70% of all the clicks!
Squarespace has lots of search engine optimization (SEO) tools to help you rank. You can easily manage how your page listings look in the search engine results and see which keywords people find your site for. All templates are mobile-responsive too, for that extra SEO boost!
Looking for the perfect mortgage broker template?
There are many options if you’re looking for a mortgage broker website builder, but Squarespace is a platform you should definitely consider.
It looks fantastic, it’s easy to manage, and you can integrate it with a wide range of different tools and apps.
While Squarespace offers a collection of templates for mortgage brokers, designing your own can help you stand out from the crowd. That’s where we come in!
Our team of Squarespace designers will design, build, and optimize your own custom website. We’ll create a customized template, source stunning images, and even give you 20% off your first year of hosting, on the house.
And with unlimited revisions, you’ll have peace of mind that your site will be a sound investment.
Get in touch today, and let’s build your perfect mortgage broker website together.
