Is Squarespace Good for SEO?
Did you know that over two-thirds of website visits start in a search engine like Google or Bing?
This means it’s essential to make sure that your website ranks as high as possible in search engines for your keywords of choice.
People often ask us if Squarespace is good for search engine optimization, or SEO. We completely understand – if you’re investing in a new website, you want to make sure the right people see your pages!
We’ve put together this short Squarespace SEO guide so you can see why Squarespace is an excellent option if you want to boost your site’s visibility.
1. It’s easy to add meta titles and page descriptions
Your meta title and page description appear in search engine results.
While these don’t directly affect your search engine ranking as such, you want to make them as engaging as possible so potential customers click through to your website.
It’s easy to ensure all your pages have unique, well-written meta titles and page descriptions. Just go to your page Settings, click on the SEO tab, and add your content.
The great thing is that Squarespace shows you how your meta titles and page descriptions will look in Google before you publish. This means you don’t have to worry that they’re too long or too short.
2. It’s mobile responsive
A mobile responsive website adapts to fit a range of devices, from laptop screens, to tablets, to smartphones.
Search engines like Google prioritize mobile-friendly sites, meaning you get a welcome boost in search engine results. Search engine crawlers also work on a ‘mobile-first’ principle, meaning if you optimize your website for smartphones, you’ll perform better in the rankings.
Plus, as a mobile responsive site provides a better user experience, your visitors are more likely to stay on your website.
Another reason Squarespace is so great for SEO is that all the templates on offer are mobile-responsive. This means that no matter which one you choose, you’ve got an advantage when it comes to SEO.
If you decide to work with a web developer to create your own bespoke Squarespace template, they’ll also make sure your template is mobile-friendly and SEO-optimized.
3. You can see which keywords are driving traffic to your site
Keywords are a massive part of SEO. A great strategy is to see which keywords drive traffic to your site, then optimize your site to focus more on those search terms. This could make the difference between ranking on the second page and the first page of Google!
All Squarespace plans come with search keyword analytics so you can see the number of clicks and impressions you’re getting.
Just link your Squarespace account with a free Google Search Console account, and you can access a massive amount of data directly within your Squarespace site.
4. It adds structured data automatically
Structured data markup is code that provides search engines with extra information about the context of a page. This increases the chances of your page ranking for specific search terms.
Not only this, but structured data enhances how your page looks in search engine results, meaning people are more likely to click. For example, this structured data markup for a product shows the price, and that the product is out of stock.
Squarespace generates and adds structured data to relevant pages automatically, ensuring your pages have the best chances possible of ranking in search engine results pages.
Are there any downsides to Squarespace SEO?
Squarespace’s approach to SEO isn’t perfect.
As the platform is locked down, it might not be the ideal solution for people who want to manage their SEO efforts with laser precision. You can’t install plugins like Yoast or Rank Math like you can on platforms like WordPress.
Plus some SEO settings are hard to get your head around. For example, if you want to create a redirect, you have to go into the URL Mappings section in Settings and add it there. If you have a lot of redirects, it can be hard to manage them all!
Squarespace is improving how it does SEO all the time by introducing tools to help customers stay on top of search rankings.
For example, in late 2023, Squarespace made it easier for users to migrate their sites from version 7.0 to version 7.1. Before then, if users wanted to migrate, they had to rebuild their sites from scratch, which could potentially confuse search engines and lead to lower rankings.
So… can you achieve search engine optimization in Squarespace?
You can!
Squarespace is user-friendly, making it the ideal choice for businesses that are new to SEO but want more organic traffic. Plus, the professionally designed templates and customization settings ensure visitors stick around after they land on your site!
Remember that while Squarespace can help you with your SEO, it can’t do all the hard work for you. It’s important to create high-quality, authoritative, and valuable content that your website visitors love.
Want a little extra help with your Squarespace SEO?
All our Squarespace web development packages come with search engine optimization, meaning your website is ready to rank in Google. Plus we’ll show you how to edit your site and ensure your SEO is always on point.
Get in touch today – we love to talk Squarespace and SEO!
