Is Squarespace Good for Real Estate Websites?
Being a realtor can be hard work. There are open houses to organize, properties to value, and so much paperwork to prepare!
A good website can really lighten the load. You can use it to showcase your listings, show off your expertise, and encourage prospective buyers and sellers to get in touch.
If you’re looking for a platform to host and manage your real estate site, Squarespace is a great option.
Here are some reasons why you should choose Squarespace for your real estate website and how Studio Elias can help.
1. It has lots of professionally designed templates
When you’re a realtor, you need to make a strong first impression. People will spend hundreds of thousands of dollars with you, so you need to show them that you’re trustworthy, credible, and prove why they should put their trust in you.
94% of first impressions are design-related. This means a high-quality website can lead to more clicks, more enquiries, and more sales.
Squarespace has over 150 professionally-designed templates that are ready to go. All you need to do is add your copy and photos, change the colors and fonts to suit your brand, and you’re good to go!
Best of all, Squarespace offers specialist realtor templates designed especially for realtors. These Squarespace real estate templates have lots of space for photos and testimonials from happy customers.
One of our favorite Squarespace real estate templates is Cailles. It’s clean, image-led, and grows as your business does.
2. It’s easy to edit and update
Real estate websites need updating on a regular basis. You have to add new listings, change the prices on slow-moving homes, and take sold houses off the site.
You don’t want to disappoint a prospective customer who has their heart set on a particular home only to find it’s no longer on the market.
The good news is that Squarespace is easy to keep up to date, even if you don’t have a lot of time on your hands. The pages use blocks – choose the block you want to amend, save your changes or add new functionality, and you’re done!
Plus, you don’t need to know how to use code to edit your site (although you can if you have knowledge of CSS or JavaScript.)
We love Squarespace’s drag-and-drop functionality, which means you can line up all the elements on your page until they look perfect.
An additional bonus is that there is support available whenever you need it. If you get stuck, get in touch with Squarespace’s customer service team by email or live chat, and they’ll help you out.
3. It’s mobile-responsive
Did you know three-quarters of people find their home on a mobile device?
Customers search for their forever homes while commuting to work, on their lunch break, or scrolling on their phones in front of the TV!
This means it’s vital that your real estate site looks great and functions well on a wide range of smartphones.
Squarespace is mobile-responsive by default, which means sites adjust to fit the size of the screen. All themes are rigorously tested on a range of mobile devices and designed so visitors can access them on their smartphones without having to zoom in, pinch, or scroll.
Another bonus of a mobile-responsive site? Mobile-friendliness is a Google ranking factor, meaning your site will get a welcome boost in the search engine results!
4. It integrates with all your marketing tools
When you work in real estate, you’ll have a wide range of marketing tools to manage your business and ensure you keep customers up to date with all the latest listings.
Squarespace effortlessly integrates with all your marketing tools, and unlike platforms like WordPress, you don’t have to download plugins that could potentially slow down your site.
Here are just some of the things you can do with a Squarespace realtor website:
Push website content to your Facebook and LinkedIn accounts and embed your Instagram feed on your site
Add Facebook Messenger to provide live chat functionality to customers
Integrate Google Analytics and Google Search Console directly on your site
Set up Delighted to gather customer feedback and send surveys
Use Mailchimp to manage and grow your mailing lists
Squarespace also comes with its own bespoke tools you can implement for a small extra charge.
Customers can arrange viewings directly on your website with Squarespace Scheduling, and Squarespace Email Campaigns is fantastic for managing your mailing lists and segmenting your client base.
So… is Squarespace good for real estate?
Absolutely! Squarespace has many specially designed real estate templates, meaning you can create a professional-looking site in just a few clicks.
It’s easy to use and update, and as everything is included in the price, you have peace of mind that your website will bring in enquiries from buyers and sellers.
At Studio Elias, we can help you build the perfect Squarespace realtor website that will help you stand out from the crowd. We’ll also review your content, provide perfectly curated icons and images, and integrate your social media accounts.
Check out this fabulous site our team created for AyalaLand Premier. With its stunning imagery, clean design, and mobile-responsive design, it tells prospective customers all about the project, making it easy for them to reach out for more information.
Find out how we can help you build a real estate website that feels like a ‘home sweet home’ for your business – get in touch today!
