5 Things to Bear in Mind When Choosing a Squarespace Designer
A website isn’t just something that’s nice to have when you run a business – it’s essential.
The big question is, how do you choose someone to design and build your brand-new site?
Here are our five top tips for choosing the right Squarespace website designer.
1. Know what you want from the process
The first thing you should do before starting to Google Squarespace designers is to know what you want your website to do.
Think about:
How you want your website to look
Roughly how many pages you need
If you want any additional functionality, for example, a blog section, eCommerce pages, or the ability to schedule appointments
Your ultimate goals. Do you want your website to build brand awareness, generate leads, encourage organic traffic, or drive sales?
It also helps to understand your core values and the principles that guide your business (this will make more sense in the next section!)
Of course, you don’t need definitive answers to these questions – your Squarespace website designer will provide guidance and recommendations.
However having a rough idea will help you find the right designer, as well as give potential candidates insight into how to provide what you need.
2. Find a Squarespace designer that’s the perfect match
It’s essential to work with a designer that aligns with your values and goals.
When you have values in common, communication becomes easier, decisions get made faster, and there’s less friction during the design process.
After all, you want creating a website in Squarespace to be a fun and rewarding experience – not a chore!
How can you find a Squarespace web designer that shares your values? Their website is an excellent place to start – most designers have an about us or values section where they talk about what’s important to them. Their social media presence can provide you with lots of insight too.
If you’re still not sure, send an email or ask to have a quick chat. Most design agencies will be more than happy to talk about what matters most to them.
3. Understand what you’ll get for your money
When looking for a Squarespace designer, it can be tempting to choose the one that has the cheapest package deal. However, most of the time, this is a false economy.
You may end up with an inexperienced designer who optimizes your pages for SEO incorrectly. You may end up with a rushed website that fails to generate leads. Your designer might outsource your work to someone else, meaning they’re not in complete control of the process.
It’s best to think of your initial outlay as a return on investment for your business. You may spend $5k on a website, but if it brings you $100k in new business, it’s well worth the money!
The best approach is to understand what each prospective designer provides as part of the offer. Our Squarespace package page details what you can expect, as well as our timescales.
We aim to go above and beyond what other Squarespace website designers offer, including unlimited revisions, an expert content review, content management training, and 30 days post-launch support.
4. Check out reviews, testimonials, and portfolios
All design agencies will tell you that they’re the best around. However, reviews, testimonials, portfolios, and case studies can provide you with more information about how a designer works and what you can expect from the finished result.
In fact, a staggering 98% of customers say reviews are essential when making purchase decisions.
All Squarespace website designers will have reviews, testimonials, and a portfolio of work on their site. A portfolio is especially important as you can check out previous web builds and see if they align with your requirements.
Of course, we appreciate that Squarespace designers will cherry-pick the best reviews and case studies to add to their websites. In this case, check out alternative review sources to see the full range of feedback, both positive and negative.
Google is a great place to start – just search for your developer’s name and check out the reviews on the far right-hand side of the page.
Other places you can find reviews and ratings include:
Facebook
Clutch
Trustpilot
G2
5. Don’t be afraid to ask questions
If you’ve ever bought something expensive like a house or a car, you’ll have had a lot of questions before you feel comfortable committing to a purchase.
The same logic should apply when considering website design for your Squarespace site. You’re investing a lot of money into something that will drive revenue for your business, so it’s vital to make sure you’re 100% happy with your decision.
Think of some questions you want to ask while you’re exploring prospective designers’ websites and portfolios of work.
A good Squarespace designer will be transparent, explain things in simple terms, and reply to your messages in good time.
Looking to design your website in Squarespace? Get in touch!
Whether you work in real estate, education, or healthcare, a Squarespace website is easy to manage, has lots of fantastic marketing tools, and scales as your business grows.
If you’re looking for a Squarespace designer with years of experience, a proven track record, and a friendly, enthusiastic approach to web design, we’re here to help.
As one of our fantastic clients said: “Studio Elias should rename themselves ‘Studio Magic’!”
Why not book your free call so we can find out about your needs and how we can help design your new Squarespace website? All we need is 15 minutes of your time, and there’s no obligation at all to buy.
