How to Change Your Site Title on Squarespace
Changing your site title on Squarespace is a simple way to reflect your brand’s growth, improve SEO, or update your site's focus.
In this article, we’ll show you how to change your Squarespace site title and explain why you might want to.
Let’s get started!
Why Change Your Squarespace Site Title?
Rebranding: You might want to reflect a new business name or direction
SEO: An optimized site title will help your site rank on Google for relevant keywords
Professionalism: Ensure your title matches the content of your website, the service you provide, etc.
How to Optimize Your Squarespace Site Title for SEO
Your site title plays a key role in how Google ranks your website. Consider the following:
Use relevant keywords: Ensure your title includes words potential customers might search for. Describe your website/business/brand using one succinct all-encompassing keyword, if possible.
Keep It Concise: Aim for 50-60 characters so the entire title is visible on search engines.
Reflect Brand Identity: The title should be clear and instantly communicate what your site offers.
Here is how a Squarespace site title appears in Google:
The site title you enter in Squarespace shows up as the clickable headline on search engine results. A well-optimized title will increase your site's visibility and click-through rates.
How to Change Your Site Title in Squarespace
1.) Log into your Squarespace account.
2.) Click EDIT in the top-left to go into editing mode
3.) Hover over your site header (where the site title or logo is located) and click EDIT SITE HEADER
4.) Now click your logo or site title and then click EDIT SITE TITLE
5.) Enter your new title in the "Site Title" field
6.) Click SAVE
That’s all there is to it!
Your updated title will display in your browser tab and on search engine results, offering better branding and SEO opportunities.
By updating your site title strategically, you can attract more visitors and make a lasting impression on potential clients!
Please contact us with any questions!
