Is Squarespace Right for a Health and Wellness Website?
Whether you’re a personal trainer, nutritionist, or counselor, a website is essential for telling prospective clients about your services.
If you want a web platform that is easy to use, has lots of customer-friendly features, and looks professional right out of the box, Squarespace is a brilliant choice.
So, why use Squarespace for a wellness and health site? Here are five reasons why you should give it a go!
1. It’s mobile responsive
More and more people are using mobile devices to find information online. Three out of five website visits are on mobile, and this figure is growing all the time.
It’s highly likely that your potential customers are searching for information online. For example, let’s say someone is at the gym, and their back starts to ache after finishing a set. They’ll probably pick up their phone to find out what they’ve done and how to ease the pain.
The better your site looks and functions on mobile, the more benefits for your business. In fact, after July 2024, Google will no longer rank websites that don’t work on mobile!
All health and wellness website templates in Squarespace are mobile-responsive by default. This means you can be confident that visitors can access your site whether they’re on desktop, tablet, or a smartphone.
2. It lets your customers set appointments
When you operate a health and wellness business, there are a lot of benefits to letting customers set their own appointments.
First, they can choose a time that best suits their needs, reducing the risk of them cancelling or missing an appointment. Second, they can book an appointment outside of regular working hours. Finally, it’s good for you as you don’t have to spend time on the phone or sending emails!
Squarespace has its own appointment-booking software you can use on your site – Squarespace Scheduling. You can take payments and deposits online, send automated reminders, and all appointments automatically appear in your calendar software of choice.
If you need to be HIPAA compliant, Squarespace Scheduling can take this into account too.
3. It’s excellent for search engine optimization
If you meet clients face-to-face, local search engine optimization (SEO) isn’t just nice to have, it’s essential.
What’s local SEO? This is when you try and rank as highly in the search engines as possible for localized search terms like “personal trainer near me.” Good local SEO also increases the chances of your business ranking in the “Snack Pack” – the map at the top of the search results.
Squarespace makes it as easy as possible to manage your local SEO.
In addition to being mobile-responsive, which is a massive ranking factor, you can edit your page metadata, add structured data, and integrate tools like Google Search Console into your site.
4. It allows you to sell online
Selling products online can be a savvy way to make more revenue. For example, if you’re a therapist, you may opt to sell guides online as well as coaching sessions. If you run a yoga studio, you can sell clothing and music playlists to enhance the customer experience.
Squarespace is great for wellness and health sites that want to venture into eCommerce. You can quickly set up an online store, hook it up to the payment processor of your choice, and send abandoned cart emails to customers who didn’t complete the checkout process.
The benefits of Squarespace don’t stop there – why not consider a passive income option? If you want to sell online courses or offer membership packages, you can do that too.
5. It helps establish trust in your business
Trust is essential for all businesses, especially those in the health and wellness sector – people are putting their lives in your hands. While 70% of people trust businesses in the healthcare sector, you still need to give prospective customers a reason to put their faith in you.
Another reason why trust is so important? “Experience, expertise, authoritativeness, and trustworthiness”, or E-E-A-T, are criteria Google uses to assess pages. So the more trustworthy and reliable you are, the higher you will rank in the search engine results.
Squarespace makes it easy for health and wellness websites to show their experience and credibility with simple and stylish ways to add case studies, reviews, staff, profiles, and testimonials. Plus, you can easily integrate your social media profiles for an additional E-E-A-T boost.
Need help building a health and wellness website?
The health and wellness industry is set to double in size between now and 2030. By standing out from the crowd, you can grab your share of the revenue on offer!
If you want to use Squarespace for your wellness site but don’t know where to start – we can help. Our expert team has years of experience designing and building fantastic-looking, fully functional websites across the health and wellness sector.
Here’s a website we built for Labyrxnth, a modern spiritual care provider. Calming, engaging, and full of trust signals like testimonials and staff profiles, this website tells Labyrxnth’s story and encourages prospective visitors to convert.
Ready to launch your own health and wellness Squarespace site? Book your free, no-obligation call today!
