Why Blog With Squarespace?
A blog on your website is a brilliant way to show off your experience and knowledge, attract targeted traffic, and increase your odds of ranking in the search engines.
In fact, businesses that blog get two-thirds more leads than businesses that don’t!
Looking to add a blog to your Squarespace site? Let’s find out more about blogging in Squarespace.
Adding a blog in Squarespace is easy
With Squarespace, you can add a blog to your site in five minutes.
Just go to your main navigation, click the plus icon to add a new page, and select blog.
Choose a layout for your blog, name it, and you’re ready to start writing articles!
You can add categories and tags to filter your content, enable comments, and schedule your articles to go live at a specific time.
You can even push your blog posts out on Facebook, LinkedIn, and Pinterest, saving valuable time!
You can choose from a wide range of features to make your articles stand out
Writing blogs on platforms like WordPress can be tricky. While it’s relatively easy to add words and individual images, it can be hard to add additional functionality unless you know what you’re doing.
Blogging in Squarespace is a lot simpler. As you build your pages using blocks, you just add a new block and pick the features you want to add.
In a Squarespace article you can:
Link to Amazon items (ideal if you have a wishlist or are an affiliate)
Embed a link to your Instagram profile or Flickr account
Create an image gallery
Search Unsplash and Getty Images to add photos directly to your article
Add a mailing list form for readers to subscribe
Display products from your eCommerce pages
Promote your calendar or appointment booking system
Collect donations
The possibilities are endless!
You can easily set your articles to private
Only want a handful of people to read your blog section? You can protect it with a password.
Alternatively, if you want to monetize your blog, you can put it behind a paywall. Customers can then pay to read your blog, or you can offer them free access in exchange for their email address. This is an awesome way to generate leads.
You can effortlessly manage the SEO of your Squarespace blog
A good blog is fantastic for search engine optimization (SEO). You can use your blog post to target words and phrases that your ideal customers use, as well as highlight your expertise and relevance – which are search engine ranking factors.
Squarespace is ideal if SEO is the reason you’re blogging. It’s easy to update your meta titles and page descriptions, and Squarespace adds structured data automatically. Structured data tells search engines more about your articles, meaning a higher chance of ranking for the right keywords!
You can also connect your Google Search Console account so you can see where you rank in the search engine results and index your site when you publish a brand-new post.
Squarespace blog examples to inspire you
We’ve looked at some of the benefits of blogging in Squarespace, now let’s look at some of our favorite Squarespace blogs.
We definitely have to start with our own blog. We regularly post articles about the benefits of Squarespace for businesses and why good web design is so important.
It’s a must-read!
Kirsten Guest regularly blogs about health and wellbeing, demonstrating her expertise and showing prospective clients why they should work with her.
At the bottom of each post there are links to the next and previous articles, making it easy to stay on the site and read more content.
Martin Weigel uses his blog to promote his personal brand, show his knowledge, and talk about his years of work experience.
It’s colorful, lively, and well-researched.
AdaMarie uses its blog to show what it’s been up to and the organizations it works alongside. This approach is excellent for building brand awareness and showing businesses the benefits of partnering up.
We also love that there’s a mailing list subscription form so you can get alerts when a new article goes live.
Pilot Hill Advisors has an informative blog section, which goes into immense detail about finance and stock ownership plans. After all in this line of work, you want to partner with a business that knows its stuff!
The search bar is a great additional touch if you need to search for a specific topic or keyword.
And finally, Squarespace has its own blog to tell customers about new features and how they can use the platform to launch a successful business.
This blog uses the categories feature well, allowing visitors to find the articles that will provide the most value.
Ready to renovate your blog?
Blogging in Squarespace is easy to do, and you’re guaranteed a slick, professional-looking blog page. All you need to do is write the articles!
If you want a blog that stands out from the rest and encourages your target audience to convert, we can design the perfect Squarespace site for your organization.
Contact us today, and let’s get your blog up and running.
