Next G3n Greenhouses

11 Aug

Manufacturing

Next G3n Greenhouses: a product catalog that finally matches the hardware

Next G3n designs and builds commercial greenhouse structures and rolling bench systems from Chino, California. Their clients include large commercial growers across ornamentals, produce, and cannabis.

Client
Next G3n Greenhouses

Sector
Manufacturing, Commercial agriculture

Platform
Squarespace, full redesign

Timeline
5 weeks

New design screenshot — add it via the gear panel in the editor

Old design screenshot — add it via the gear panel in the editor

Project overview

Next G3n sells serious hardware to serious buyers, but their old site made it hard for a grower to find the right structure for their crop. We rebuilt the site from the ground up on a new Squarespace site: homepage design explored through multiple Figma concepts, a full product architecture for their Gable, Gothic, and Rovero greenhouse lines, and six industry pages so each type of grower lands on a page written for them.

The problem

A commercial grower visiting the old site could not easily compare structures, check specs, or see which solution fit their crop. Product information lived in brochures and phone calls instead of on the page. The company had also partnered with Rovero, and the site had no home for that line at all.

What was done

New homepage designed in Figma through several concept rounds, then built natively in Squarespace
Product pages for the Gable and Gothic series with consistent spec dropdowns on every structure, so buyers can compare models
A dedicated Rovero page that keeps Next G3n's look while bringing in the partner brand
Six industry pages (ornamentals, fruits and vegetables, cannabis, research and education, retail garden centers, other crops) built from a reusable template the team can duplicate themselves
A mega menu navigation for the deep product catalog
Downloadable brochure library with thumbnails, ready in time for their trade show
Scrolling client and technology partner logo sections, tuned so they run fast on mobile
Image optimization workflow and hands-on training so the in-house team can maintain everything

Thank you for the info and for all of your assistance with the website! Thank you for all of your help, guidance, patience and flexibility! You were a pleasure to work with.
— Ashley, Next G3n Greenhouses

Here’s how it looks

Make it stand out

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Common questions

Next G3n went from first design concepts to a live site in about three weeks. Most full redesigns land in the three to six week range depending on page count and content readiness.
Yes. Everything is built natively in Squarespace, and the Next G3n team was duplicating product pages on their own before the project even wrapped.