Squarespace for Businesses: Is it Right for your Needs?
A website is essential for promoting your products and services, showcasing your brand identity, and generating leads for your business.
The big question… which platform do you use?
While many companies opt for content management systems (CMS) like WordPress, Shopify, or Magento, a Squarespace business website could also be an excellent option for your organization.
On the fence? Not sure what Squarespace is all about? Let’s look at some of the benefits of using Squarespace for your business. But first…
Which companies use Squarespace?
There are about 3.79 million websites that use Squarespace. That means about 2% of all the active websites worldwide use Squarespace as a CMS.
A lot of small and medium-sized businesses use Squarespace as it’s the perfect combination of affordability and functionality.
While you pay monthly or annually, most things are included, meaning you don’t have to worry about updating security patches! Plus, there’s 24/7 help and support whenever you need it.
Here’s a fab example of a business that uses Squarespace – Pitney Dermatology. While the site is professional and easy to access, it’s colorful and engaging, not like the dull and clinical health websites you typically see!
And of course, we use Squarespace at Studio Elias too! Using Squarespace means we can stand out from the crowd and know that our site provides a great user experience on any browser or device.
(Want more inspiration? Check out some more businesses launched on Squarespace!)
The benefits of a Squarespace business website
So, why should you invest in a Squarespace business website? Here are a few reasons we think it’s an awesome choice, no matter which industry you’re in.
1. It’s easy to use
Creating and maintaining a website can be challenging, especially if you don’t have technical knowledge or are flying solo. When you’re busy making sales, chasing invoices, and managing the businesses’ social media feeds, you don’t have time to learn how HTML and JavaScript work!
The beauty of Squarespace is that it’s code-free (although you can add your own code if you want to enhance the functionality.) Plus, Squarespace’s website editor, Fluid Engine, makes it simple to build your site and make changes.
Drag and drop using the grid – job done!
2. It offers inbuilt eCommerce functionality
Is Squarespace good for eCommerce? Absolutely!
Squarespace is one of the best choices for an online store. You can manage your online inventory, integrate your site with a range of shipping carriers, and set up PayPal or Stripe in minutes.
Depending on where you are in the world, you can even offer Buy Now Pay Later as an option.
Another benefit of choosing Squarespace to host your online store is that it scales as you do. There are three eCommerce pricing tiers, and you can effortlessly move between them as your business grows.
3. It has a range of stylish and professional templates
One of the biggest draws of Squarespace for businesses is the templates you can use.
There are over 150 free templates, all professionally created by designers. When you add these templates to your website, you can customize the colors, imagery, and placeholders to create something that looks amazing and provides all the functionality you need.
Here’s one of our current favorites – Galena. It’s bright, funky, and designed for eCommerce in mind!
If you want something a little more bespoke, there are web designers who can create a gorgeous template tailored to your brand!
4. It’s great for SEO
When you need your business to get noticed in the search engines, it’s essential to optimize it for SEO.
SEO, or search engine optimization, covers a range of elements, including using the right keywords, getting backlinks from other reputable websites, and ensuring your pages load super-fast.
Squarespace makes it easy to track your SEO efforts. It has its own analytics system, and you can easily connect Google Search Console to manage your website performance.
Your Squarespace website also comes with a free SSL certificate, a positive ranking factor in search engines like Google and Bing.
Another bonus? All Squarespace templates are mobile responsive. This means you can keep your customers, as well as the search engines, happy!
5. It offers lots of integrated features
If you use a platform like Shopify or WordPress, you typically have to download multiple extensions and apps if you want to take advantage of specific functionality. This can slow down your site and potentially cause security issues.
The brilliant thing about Squarespace for businesses is that a lot of features are included as standard. As well as analytics and eCommerce functionality, you can set up promotional pop-ups and banners and even use artificial intelligence (AI) tools to enhance your copy.
While you do have to pay for some additional functionality on Squarespace, these features will integrate smoothly into your site and not cause performance issues.
We’re loving the Squarespace Scheduling system at the moment. Powered by Acuity, it’s easy to use, effortlessly accepts payments, and integrates with a host of third-party apps like Outlook and Google Calendar. If you take appointments online, it’s a must-have!
Need a Squarespace business website?
Squarespace is a brilliant choice for businesses, especially those that are short on time and resources. It’s easy to use, comes with lots of inbuilt features, and looks professional – you can be up and running in a matter of hours!
If you want to make the most of your Squarespace business site, we can help.
Our skilled design team will get you up and running with your own custom Squarespace website. We’ll design stunning icons, optimize your content to get noticed in the search engines, and show you all the tricks of the trade.
Whether you’re launching your first business or want to migrate your existing site to Squarespace, get in touch today!
