Designing a legal website – 5 reasons to choose Squarespace
There are a few things you have to bear in mind when designing a website for a law firm.
You need to make sure it looks clean, crisp, and professional. You need to show your credentials and demonstrate how you can help potential clients. And most importantly of all, you need to give visitors a reason to trust your business.
If you operate as an attorney or run a law firm, Squarespace is one of the best site builders around. Let's cross-examine why Squarespace is the right choice for your lawyer website!
1. It's easy to use
When you're busy talking to clients, reading legal documentation, and attending court, you don't have the time to spend coding a website.
Squarespace is excellent, as you don't need to know how to use code to get up and running. The drag-and-drop interface makes it easy to style your website, and you can change the colors and font with a click of a button.
Plus, there's 24/7 support on hand if you have any questions. Check the Squarespace forum, send an email, start a live chat… Squarespace is well-known for its customer service!
2. It provides a wide range of templates
A straightforward, simple, consistent website design is a must-have for any law firm. It shows you're polished and credible, and makes it easy for customers to find the information they need, especially if they're searching your site on mobile.
Did you know it only takes 50 milliseconds for users to form an opinion about your website? How it looks can make the difference between prospective clients wanting to know more about you and leaving to check out your nearest competitor.
Squarespace has several templates for law firms – these are professionally designed and free with your Squarespace package. Just choose the template you like and amend it as you see fit.
Here's one of our favourite Squarespace law firm templates – Nolan. It's clean and crisp, looks fantastic on a mobile device, and has plenty of space for photos. After all, a legal website doesn't have to be dull and boring!
If you want something more bespoke, you can use your own custom-made Squarespace law firm template… keep reading to see how we can help with this!
3. It's SEO-optimized
Did you know 96% of people looking for legal advice use a search engine to find what they need?
People won't always search for your law firm by name – they may find you by looking for "the best divorce attorney near me" or "real estate law firms".
In this situation, you want to implement good search engine optimization (SEO). SEO is when you optimize your website to appear as high as possible in Google for the right words and phrases.
Squarespace is built with SEO in mind. All templates are mobile-responsive, which is a positive search engine ranking factor, and it's easy to add meta tags, image alt text, and headings.
Plus, you can integrate your Google Search Console and Google Analytics account into your Squarespace lawyer website so you can see how your site is performing in the search engines.
Legal marketing is highly competitive, and there is often a big battle for the top spot in the search engine results. Anything your web-building platform can do to help you is always a welcome bonus!
4. It's secure
All websites need to be secure, but especially legal sites. Showing customers that you make efforts to protect their sensitive data builds trust and means you stay compliant with data protection regulations like GDPR and the CCPA.
Squarespace is a brilliant, secure option for your law firm site. All domains come with SSL certificates as standard, adding an extra layer of protection to your website.
Your site is automatically updated to safeguard against the latest viruses and scams, and you can enable two-factor authentication to prevent people from maliciously accessing the back end of your website.
5. It lets you build trust with customers
Studies show that two-thirds of new business for law firms is gained through trust and reputation. This means that when building your website, you must show prospective clients that you're a reliable and credible choice.
Squarespace lets you build your online reputation through strong security measures and good SEO, but it also offers additional features for law firms too.
You can easily add testimonials and reviews to your pages using a list section, showing off positive reviews from satisfied clients.
Squarespace also offers an email campaigns feature, making it easy to nurture prospective clients through targeted and personalized emails.
Email campaigns aren't just great for building trust and showing clients you're on their side – they're also the top way for legal firms to get in touch with unconverted leads!
Looking for the perfect Squarespace site for your law firm?
No need to rely on a jury or judge for a verdict – using Squarespace for your law firm website might be the best decision you ever make as a business!
Set on using Squarespace for your law firm but don't know where to begin with creating a website? We can help.
Our team of Squarespace developers have years of experience designing elegant, easy-to-use websites across a wide range of industries.
You don't have to worry about search engine optimization, procuring stock images, or setting up a domain; we'll do the work for you. Plus, with unlimited revisions, you can ensure your legal site is designed to answer all your customers' questions and show the benefits of working with you.
Take the first step towards a legal website your clients will love – contact us today.
